Enterprise Dashboard 2024 ; revamped case study in 2025

FuelFlow

I helped a globally leading energy, oil & gas company design and develop an intelligent dashboard system with automation and AI-powered forecasting for national fuel demand compliance.

* This Case Study has been revamped and all data has been sanitized for confidentiality

My Role (Primary)

Design Strategy
Experience Designer
Individual Contributor (IC)

Brand’s Motive

Crafting Solution

How I contributed?

I began by engaging users through interviews and surveys to uncover their pain points, workflows, and expectations. In parallel, I facilitated stakeholder workshops to align on the product vision, target users, and success criteria. Collaborative sessions with engineers, product managers, and cross-functional teams helped surface technical considerations and define priorities, while a thorough evaluation of the existing system revealed gaps and opportunities for improvement.

Build and Design

Thank- you!

Prototyping, Testing & Iterations

Example :

Client & User Highlights

User Testimonials

Keep scrolling to see a quick snapshot of the Design Process, Client & User Highlights and Personal Learnings

Tools

Sketch
Zeplin
Miro, Mural, Azure, z-scaler

Team

Researcher, Service Designer
Engineers, BA, QA
Product Owner, Product Manager

I helped a globally leading energy, oil & gas company design and develop an intelligent dashboard system that ensures compliance with national fuel demand regulations. The solution provides real-time visibility across sectors, while integrating automation, AI-powered forecasting, and streamlined reporting to maintain a reliable and sufficient fuel supply at all times.

Challenge

During this project, I followed a detailed UX process, a glimpse of which is shown below

Other Details

The goal was to design a localized digital experience that builds engagement, expands reach, and drives revenue—while staying true to the brand’s identity and message of “Celebrate Life, Every Day.”

Given India’s cultural diversity, understanding user needs and expectations was a major challenge. Promoting an alcohol brand positively in this context required sensitivity, while ensuring the platform remained intuitive and easily accessible.

To address this, I designed an intelligent dashboard system that brings everything into one place — delivering real-time visibility, AI-driven demand forecasting, and automated, customizable compliance reporting. The result was a powerful yet intuitive tool that helps the company stay compliant, optimize resources, and maintain a reliable fuel supply at all times.

Business Impact

Time

06 Months
In 2025

Agile Methodology
B2B Application
Project Manager

Design Process

Define & Ideate

I explored concepts through rapid sketches that evolved into low-fidelity wireframes, allowing ideas to be tested and refined early. These were then translated into high-fidelity wireframes and visual designs, supported by moodboards to establish the right visual language, and finalized through clear visual guidelines to ensure consistency and scalability.

The GO-LIVE marked a major success, backed by glowing client feedback and positive user testimonials.
Some key highlights are below

“Compared to what we used before, this is a game-changer. It saves me time & reduces frustration. Wish we had this earlier!”

“The design feels modern yet simple. I can complete my tasks much faster now.”

“Earlier, everything was fragmented and we had to use 10 things for a correct approach. But with smart use of technology and trendy design, the process feels smooth and enjoyable; indeed a great experience.”

I created interactive prototypes to bring the experience to life and validate flows early. Through iterative peer, internal team, and stakeholder reviews, the design was continuously refined, followed by user testing to validate usability and incorporate improvements before finalization.

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I synthesized research insights to clearly define user needs, frustrations, and underlying motivations. These findings were translated into focused “How Might We” statements, which guided ideation sessions where collaborative brainstorming and interactive activities helped generate and refine meaningful solution directions.

Explored multiple card-based visual design options to clearly surface fuel status across all sites, using visual hierarchy, color semantics, and state indicators to ensure quick recognition and scannability.

Client Feedback

“Working with Kshitija was an excellent experience. She brought structure and clarity to the UX process, ensuring our business goals were met while keeping the user at the center. The final application not only went live successfully but also received outstanding feedback from our users.”

“With Kshitija’s user-centered UX strategy, the project achieved both business goals and delighted users at launch.”

Personal Learnings

This project challenged me to manage time zone differences and tight schedules, strengthening my adaptability.
Collaborating globally taught me patience and the value of keeping work structured.
Balancing diverse expectations under tight deadlines reinforced importance of agility and helped me deliver innovative yet feasible solutions.
On several occasions, effective communication and people skills had a greater impact than my design abilities.

It was a great launch where the design translated complex fuel data into clear, actionable insights, enabling faster and more confident decision-making. It drove operational efficiency, improved compliance reliability, and streamlined reporting while delivering unified visibility across fuel segments—strengthening supply continuity and stakeholder confidence.

  • Led end-to-end design of the web application, from user research to final prototypes, followed by iterations.

  • Designed data-heavy interfaces with clear information hierarchy and intuitive interaction patterns .

  • Created visual design system (colors, typography, iconography, components) aligned with industry, brand and compliance needs.

  • Collaborated closely with users, product managers, engineers, and stakeholders to align business requirements with user expectations.

  • Applied UX best practices for dashboards, ensuring clarity, accessibility, and scalability.

  • Contributed domain expertise in enterprise dashboard design , focusing on trust, usability, and efficiency .

Complex Systems

Data Visualization

B2B

AI